The game is nothing without the viewers. Likewise, the teams hold less of a value in the absence of sponsors. The marketers, at the other hand, need a vehicle with which to reach out to the world. Never before has cricket been as interconnected than it ever was in the past. Those who say commerce and its larger say in the sport is dousing Cricket with the monies are either unwilling to progress or living under a rock.
The game has various stakeholders, always has, and the players, who are the redoubtable heroes but a part of it.
That being said, it’s heartening to know a leading new association between a promising brand and one of the most exciting teams, that’s entertained and inspired in equal measure.
AstroPay, the global leader in online payment solutions, is pleased to announce that for the first time it is sponsoring a cricket team which will participate in the International Cricket Council’s T20 World Cup held in the United Arab Emirates and Oman from 17 October to 14 November 2021. The business has partnered with the Sri Lanka team for the global cricket tournament.
As part of the deal, AstroPay will have its logo printed on the Sri Lanka team’s jersey, in the leading arm, and in the front of their training bib, and the business’ logo will also be displayed on the team’s website and social media channels.
Mikael Lijtenstein, CEO of AstroPay, said: “While we have a heritage of partnerships in football, we are thrilled to be foraying into sponsoring international cricket, a sport which is a passion in the Indian sub-continent transcending all social, economic and cultural backgrounds with millions tuning in to watch the matches.
“AstroPay has extensive experience within emerging markets, and this deal provides us with an excellent opportunity to bolster brand awareness in India and the wider sub-continent, which remains an important market for us.”
“We welcome AstroPay into our fold, and I am confident that the firm will derive excellent brand exposure by partnering with Sri Lanka National T20 Team during the ICC Men’s T20 World Cup,’’ said Ashley De Silva, CEO of Sri Lanka Cricket.
Notes to editors:
Founded in 2009, AstroPay is a pioneer in global payment solutions. It is the payment solution of choice for thousands of consumers in Asia, Africa and Latin America who want to make online purchases on international sites, and it also aims to help merchants access markets more easily and securely.
With offices in the UK and Latin America and over two million users, 500 merchants, and more than 200 payment methods available globally, Astropay has extensive experience in handling the specificities of different markets, offering an efficient solution to all its customers: merchants, end users, and business partners.
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